Relatively mild winters and humid, hot summers are needed for the kiwi bush plant to thrive. As a plant, it is quite sensitive to strong winds, especially during spring, which makes it almost forbidden to place it in areas affected by strong winds, while coastal areas are also avoided. To thrive, kiwifruit needs fertile soils, with a pH of 5.5 to 7. They must also have good drainage, be rich in organic matter and ideally acidic, with a low content of calcium carbonate.